How to boost annual revenue by 10% without spending a dime

In Yo-Do's first-ever webinar, founder Travis Webb shares a billing strategy that transformed revenue at his music school before he sold it in 2023: switching from monthly to a 28-day billing cycle.

The math is straightforward. A 28-day cycle creates 13 billing periods per year instead of 12 — one full extra month of revenue per client. When Travis made the switch with nearly 300 students, he lost exactly one customer.

Travis also tackles the less obvious advantages: why monthly billing is less predictable than it seems (five-week months appear at random with no discernible pattern), how "banked credits" handle holidays and closures without client friction, and how Yo-Do supports both billing models side by side so you can test the transition at your own pace.

The core message? Don't be afraid of your customers. If you're delivering real value, they're happy to pay for it — even when the structure changes.

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